dcbrad
locked and reloaded
We also asked why not go after the big name on tour. They were "close" but couldn't get the W/S logo enough exposure. They feel more comfortable spreading the funds around to up and comers to expand the brand instead of putting all their eggs in one basket. Risky imo but could pay off if guys like Merritt and Steele and Streelman catch fire
It is risky, but I think it's a bit safer than throwing all the money you can at a big name golfer. Doesn't leave you much wiggle room when going after web.com and Euro tour players.
If I remember correctly from their talks, they have a pretty solid position in the Euro market right now (can't remember the number) and they are just now beginning to invest in increasing their market share in the US. Maybe JB can confirm/deny that better than I can.
I don't think people realize how much of a hole they've had to dig out of since the past CEO basically ran things into the ground