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This upcoming Monday, May 18th 2015, Callaway Golf will kick of their new weekly, 25-minute LIVE talk show from a fully-equipped studio at Callaway global HQ. Callaway Live will be produced entirely by their in-house production team.
JB and I have been lucky enough to see Callaway Golf's new studio and it is awesome! Looks just like a professional TV set.
A few key notes provided by Callaway Golf:
Callaway Live landing page is here: CallawayGolf.com/CallawayLive
OFFICIAL PRESS RELEASE:
CALLAWAY GOLF DEBUTS WEEKLY TALK SHOW,
CALLAWAY LIVE
An Industry First, Callaway Live Debuts Tonight at 6:00 P.M. PST
With Guest Dick Enberg
CARLSBAD, Calif., May 18, 2015 – Tonight at 6:00 P.M. PST Callaway Golf Company will embark upon an ambitious new content marketing endeavor: a 25-minute talk show broadcast live from a fully equipped studio at the company’s global headquarters in Southern California. Called Callaway Live, the weekly show will feature unscripted conversations with public figures from the sports, arts, entertainment, media and business worlds who share a passion for golf.
Callaway Live is captured before a studio audience, and will be streamed on the company’s web site, on partner sites and across social media channels. Viewers can tune in at CallawayGolf.com/CallawayLive
Confirmed guests include former Ford CEO Alan Mulally and Jon Leiberman, News Correspondent for the Howard Stern Show. Legendary announcer Dick Enberg, who has done play-by-play for the Olympics and nine Super Bowls, among numerous other major sports events, will headline tonight’s premiere episode of Callaway Live.
“Callaway Live is about unscripted and lively conversations with people connected to the game,” says Harry Arnett, Callaway’s SVP Marketing. “We’re able to give our audience access in a modern format to suit their viewing behavior.”
Callaway Live represents the continued evolution of the company’s content marketing strategy, which centers on rapid and efficient content production -- and digital distribution -- to better match the consumption habits of many modern golfers.
JB and I have been lucky enough to see Callaway Golf's new studio and it is awesome! Looks just like a professional TV set.
A few key notes provided by Callaway Golf:
- Guest list will range from CEOs to public figures from entertainment, media and sports, the company aims to bring unscripted conversations with people connected to the game of golf in some way to a fun, lively and vibrant format.
- Confirmed guests include former Ford CEO Alan Mulally and Jon Leiberman, Correspondent for the Howard Stern Show, among others
- Legendary announcer Dick Enberg will be Callaway Live’s first guest on May 18.
- Callaway Live will be hosted by Harry (shocker!), who talks about the show (video is unlisted for reference only) here: https://www.youtube.com/watch?v=KDcORsGV_Ic
Callaway Live landing page is here: CallawayGolf.com/CallawayLive
OFFICIAL PRESS RELEASE:
CALLAWAY GOLF DEBUTS WEEKLY TALK SHOW,
CALLAWAY LIVE
An Industry First, Callaway Live Debuts Tonight at 6:00 P.M. PST
With Guest Dick Enberg
CARLSBAD, Calif., May 18, 2015 – Tonight at 6:00 P.M. PST Callaway Golf Company will embark upon an ambitious new content marketing endeavor: a 25-minute talk show broadcast live from a fully equipped studio at the company’s global headquarters in Southern California. Called Callaway Live, the weekly show will feature unscripted conversations with public figures from the sports, arts, entertainment, media and business worlds who share a passion for golf.
Callaway Live is captured before a studio audience, and will be streamed on the company’s web site, on partner sites and across social media channels. Viewers can tune in at CallawayGolf.com/CallawayLive
Confirmed guests include former Ford CEO Alan Mulally and Jon Leiberman, News Correspondent for the Howard Stern Show. Legendary announcer Dick Enberg, who has done play-by-play for the Olympics and nine Super Bowls, among numerous other major sports events, will headline tonight’s premiere episode of Callaway Live.
“Callaway Live is about unscripted and lively conversations with people connected to the game,” says Harry Arnett, Callaway’s SVP Marketing. “We’re able to give our audience access in a modern format to suit their viewing behavior.”
Callaway Live represents the continued evolution of the company’s content marketing strategy, which centers on rapid and efficient content production -- and digital distribution -- to better match the consumption habits of many modern golfers.
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