In 2015, Sean Toulon set out to do something different. A long time, and incredibly well respected staple of the industry as an executive at one of the biggest companies in golf, upon his retirement it was time to step out and showcase both the Toulon name and brain trust first and foremost. What unfolded has been a journey that has had twists, turns, and non-stop “ups” along the way.
With a heavy focus on craftsmanship in putters showing that you can blend the demand a high-end putter requires with modern design and technology, Toulon Design immediately turned heads. So much so in fact, that it wasn’t long before Callaway Golf acquired the brand, and the man behind it as well. That acquisition meant Sean Toulon would become a Senior VP within Callaway Golf, as well as the General Manager of the most successful putter brand in golf history, Odyssey. From that move in 2016, Odyssey has continued to innovate, flourish, and dominate, and so too has the Toulon Putter lineup as it became part of the overlying Odyssey arc.
But, for Toulon Golf and its namesake, it has become time for a change.

The Next Journey – Toulon Golf
First, let’s get right into answering the deepest questions most of you likely have right now. Yes, this means Toulon and Odyssey are indeed going their separate ways. Yes, Sean Toulon himself is spearheading this move, which means departing from his current roles with Callaway and Odyssey. However, from there it gets more interesting as Toulon will continue to have a mutually beneficial relationship with Callaway Golf.
You see, after THP was able to have honest and open conversations with Sean Toulon about this new journey, it is safe to say we have never seen a situation this unique. At its root, Toulon will be able to dive all the way back into their original mission of creating precision works of functional art within the golf equipment segment.

However, Callaway and Toulon will both continue to have a working relationship that will benefit both sides. This relationship will allow Toulon to place a heavier emphasis on design, precision, and exclusivity than ever before while also having access to arguably the leader in technology within golf. Having this truly means being able to do things in a way never seen before within not just putters, but design.
If you know anything about Sean Toulon, then you know this is not a half-hearted endeavor. No, this is deep. So deep in fact, that they are working on the next fourteen months of planning and then some. The driving force behind the new Toulon Golf is a simple yet refreshing ideology, “Always New. Always Cool. Always Rare.”

It is within that construct that Toulon is poised to blow minds. Taking inspiration from some of the finest high-end brands on the planet including automobiles, watches, and even movie brands, this is about offering a level of refinement never seen before. There will of course be consistent small batch putter releases that are truly limited quantities with relentless focus on materials, design, processes, and even collaborations, and in due time there will be a “base” lineup of putters with a bit more availability. Finally, there will be all sorts of other offerings from branded items and objects as well as irons, wedges, and more.

What needs to be grasped here, however, is Toulon Golf will not relent on the goal of creating products that they believe enhance the experience of each golfer who utilizes their products. As such, the prices will not be that of what was seen with the Toulon/Odyssey collaborations. Here, some of the finest materials and processes in golf also means a higher price point putting Toulon firmly in the stratosphere of high-end makers where they believe the brand will not only compete but be able to offer things even the biggest brands in that world cannot hope to replicate. Perhaps most exciting is that there is no division of focus for Toulon Golf, they now get to unleash decades of knowledge while boasting relationships with some of the finest brands both inside the game, and out.

This is a brave new world for Toulon Golf, one that is made up of the loftiest goals and aspirations, but if anyone can kick the door down to the high-end golf segment and set up shop, it is without a doubt Sean Toulon and company.
Rest assured, THP has much more to come with Toulon, including its first new putter, the Dogwood, and we will be documenting this journey every step of the way. In fact, be sure to tune into Off Course with Dan Edwards next week when he has Sean Toulon himself on the show to discuss this new journey in the depth only the man himself can provide.
Their website kicks off live today and we recommend going and checking it out. Head over to www.toulongolf.com for more details.
[QUOTE=”RealPretendPsychic, post: 11711543, member: 57192″]
So Toulon gets to go wild but still leverage the Callaway buying power, AI, etc? If Toulon is Toulon, what is the Callaway benefit in the relationship?
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Yeah, I’m super intrigued as well to see what they are benefiting from each other.
Beautiful stuff. Can’t wait to see more.
I certainly wish Sean much success in his new venture! At this price level, unfortunately, I won’t be contributing to it. 🙁
Wish Toulon and family well. All of the putters are beautiful and intriguing. I could also see the pricing as somewhat reasonable if a personally custom fit putter for all aspects.
I expect greatness out of this brand. Crowded market place right now.
[QUOTE=”hedley_lamarr08, post: 11713308, member: 37622″]
I expect greatness out of this brand. Crowded market place right now.
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It is slightly crowded, although at the same time, slightly sparce. I know that sounds weird, but outside of a few instagram brands, there really are not too many doing the really premium side of it in putters.
After listening to Off Course, I am greatly curious how the road map comes to fruition and the thoughts THPers have on the brand moving forward.
To see that roadmap ?
can’t wait to see what they do in the wedge space
haha yeah, I just want to SEE the roadmap!
I really enjoyed the show…Sean is always fun and interesting to listen to.
[QUOTE=”shanewu, post: 11739450, member: 38120″]
haha yeah, I just want to SEE the roadmap!
I really enjoyed the show…Sean is always fun and interesting to listen to.
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Plus you could feel his passion coming across the podcast for this journey
[QUOTE=”Scooby45, post: 11739470, member: 62865″]
Plus you could feel his passion coming across the podcast for this journey
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He is such a cool guy, and his passion and enjoyment of what he does is contagious!
$2000 for a Toulon putter?
I’ve never felt better about dropping $375 for my Scotty Phantom X 5.5.
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[QUOTE=”JB, post: 11839948, member: 3″]
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All I want, is a putter with no alignment in their blue finish.
[QUOTE=”Jman, post: 11840006, member: 1579″]
All I want, is a putter with no alignment in their blue finish.
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Oh man I wonder if we see that blue finish again
New shop is full of possibilities
[QUOTE=”jdtox, post: 11840050, member: 5944″]
Oh man I wonder if we see that blue finish again
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I really hope so, I will say in my interview with Sean I brought that up, and his reply was that they have some amazing things coming.
[QUOTE=”Jman, post: 11840006, member: 1579″]
All I want, is a putter with no alignment in their blue finish.
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Sign me up for a group buy!
San Diego is a main line putter! Hoping the Chicago will be as well!
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Oooooh I really like this
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[QUOTE=”jdtox, post: 11883784, member: 5944″]
Oooooh I really like this
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That is fucking perfection.
[QUOTE=”Jman, post: 11883794, member: 1579″]
That is ******* perfection.
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I saw it and immediately loved it
[QUOTE=”jdtox, post: 11883797, member: 5944″]
I saw it and immediately loved it
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It is INFINITELY better, imo.
[QUOTE=”Jman, post: 11883799, member: 1579″]
It is INFINITELY better, imo.
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I agree, much more classy than the original logo
[QUOTE=”jdtox, post: 11883803, member: 5944″]
I agree, much more classy than the original logo
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And for the direction they’re moving, classy makes sense.
I dig it too but I think they could refine it a bit so the “u” looks less like a “v” maybe
The Alcatraz name is pretty cool
[QUOTE=”TJRyska, post: 11988366, member: 64369″]
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This is exciting! The Seattle was my first high end putter. Really love the look of it. Broke it out for the first time in a long time on my last round I played and putt really well with it.
Maybe we’ll see an article coming up but just received an email from Toulon on the Small batch Santa Monica-
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So freaking clean!!
Maybe.
Probably.
?
[QUOTE=”jlew, post: 12080663, member: 40346″]
Maybe we’ll see an article coming up but just received an email from Toulon on the Small batch Santa Monica-
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So freaking clean!!
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Minimal is so underrated. That is sharp.
[QUOTE=”Jman, post: 12080673, member: 1579″]
Maybe.
Probably.
?
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I kind of figured there’d be something coming-
How’s that Sea Island treating you?
[QUOTE=”jlew, post: 12080682, member: 40346″]
I kind of figured there’d be something coming-
How’s that Sea Island treating you?
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[QUOTE=”War Eagle, post: 12080676, member: 6727″]
Minimal is so underrated. That is sharp.
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agreed. that thing is classy!
[QUOTE=”Bosco…, post: 12120929, member: 65357″]
Dang.
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We had a thread on that ?
[QUOTE=”TJRyska, post: 12123786, member: 64369″]
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Sooooooooon!
(SO good)
[QUOTE=”TJRyska, post: 12123786, member: 64369″]
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Not something that I could probably game but damn if that doesn’t look crazy good.
This segment is really interesting to me, great read from the initial article and the thread.
Waaaaayy out of my current affordability range but they are beautiful creations for sure. Will be interesting to see if (like others have noted) there’s the same collector/upsell market like there is with the Scotty Cameron high end releases.
Was there any word at the PGA Show when the “Toulon Collection” line of putters for this year is supposed to be coming?
[QUOTE=”amarkabove, post: 12123898, member: 75272″]
Was there any word at the PGA Show when the “Toulon Collection” line of putters for this year is supposed to be coming?
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Sean and team were not showcasing at the PGA Show, but I talk to him frequently. All I can say right now is soon.
GG and I got a full rundown on our last trip to CA. The staff will be getting one very soon.
Then it will go live.
[QUOTE=”amarkabove, post: 12141276, member: 75272″]
[URL unfurl=”true”]https://www.toulongolf.com/new-collection[/URL]
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???????
[QUOTE=”Jman, post: 12141293, member: 1579″]
???????
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I’m assuming these are what they’ve been teasing on Twitter for a while, and there’s one I’m very curious about and might need to get to roll “The Rock”
This is exciting! Can’t wait to see the lineup and pricing.
[QUOTE=”BuckNasty, post: 12144839, member: 48132″]
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Yep. Gonna be very VERY hard to resist that Alcatraz.
Fun things ahead!
NYC looks like a new Chicago…I would be in love