JRod
Well-known member
I'll take this one from the other point of view. I have no issue with anyone trying out anything in the store at anytime. Who doesn't want to hit the new stuff?! Besides, if you can't hit it, you'll never buy it, whether that be today, tomorrow, next month or year. Now I realize I can't speak for all in retail, but below is how it works in our store and always will.
Some people want to come in, demo the equipment, make a decision and take it home that day. I'm certainly not this person but many customers are and that is perfectly fine. We'll help them out
and have them playing their new clubs that afternoon. That scenario is simple and we can make that work.
Some, like myself, need to go through the full process, step back for awhile, demo again a few days/weeks later, re-evaluate, and continue this until the decision is clear and they're comfortable pulling the trigger. In this one, its our job to make sure all the questions are answered, the customer has all the info they need to make that decision, and we've done them due diligence in recommendations and utilized all the tools available to us, so they end up with the product that performs best for them. Golf is certainly not a cheap sport but this testing, and re-assurance from it , make that $400 driver or $800 iron purchase a little easier to digest when we know beyond a doubt that its "the one". Again, this one works for both parties involved.
Then there are the customers, like most of us here, who would hit balls all day long every day if we had the chance. Perhaps little to zero intent to purchase at all, just wanting to hit everything and try it ALL out in the case they do come across something they can't do without. This is your most typical customer who is coming in for balls or tees, maybe a new shirt or pair of shoes, and wants to demo some clubs, or stopping in on a rainy day with the sole purpose of demoing clubs and nothing more. We have no issues here, after all, we're a GOLF shop and that sorta is the reason we have the sims in the first place. This is a valued customer that, as mentioned above by another poster, has already spent or will in the future spend their hard-earned money in my store and I certainly appreciate that. This scenario works for both parties again.
Now the three scenarios above work for both the customer and the shop. The problems arise when the customer from scenario two or three, who have spent days, weeks, even months testing and demoing the product come in one day talking about finally making a decision and purchasing that driver/iron set/etc. online for $10 cheaper, or in most cases the same price (as we all know, a lot of these products are price protected anyway). The questions we honestly want to ask is "was my time working with you not worth $10?", "why didn't you even give us a chance to match?", "you bought it off eBay and have no idea if its legit or not?"
I don't feel this is asking too much. Again, I can't speak to the service of all shops, only mine, but I certainly feel like if we provide you with excellent customer service then we certainly deserve that same amount of respect when the purchase is made. The customer doesn't owe me a thing and I know that for sure, but we pride ourselves on service and it is disheartening and frustrating at the same time to be used as a demo ground for online purchases.
Please, someone let me know if I'm off base here. After all, you ARE the customers and that feedback is invaluable.
Try working in automotive retail. I don't know when it happened but at some point it became the norm for people to haggle with the price of getting their car repaired.
They think for some reason it should cost the same for me (ASE certified master technician) in a Two million dollar building on the main drag in town to fix their car as billy joe bob in his hole in the wall in the hood downtown. It baffles me how some people remember to breath every day.