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CALLAWAYGOLF INTRODUCES 2012 FOOTWEAR FOR MEN AND WOMEN
NewFootwear Line Features Authentic Golf Performance Influenced byContemporary Style
Unboxing Video
Carlsbad, Calif., October 4, 2011 –Callaway Golf Company (NYSE: ELY) today announced the October 14,2011 retail availability of its 2012 line of golf footwear for menand women. Recognized worldwide for its performance-enhancing golfclubs, Callaway’s footwear products are developed with the samededication to meaningful technology and authentic performance. Through an extensive portfolio of proprietary and licensedtechnology, Callaway footwear also delivers best-in-class comfort fora full day on the course. The 2012 line introduces several newstyles, including the Company’s most advanced performance golf shoeto date, the RAZR. Combining the most advanced comfort and stabilitytechnologies Callaway has to offer with progressive styling thatappeals to discerning golfers, including the Tour Professionalsconsulted during its development, the RAZR has been meticulouslydesigned for ultimate performance on the golf course. Additionally,the 2012 line of footwear from Callaway will introduce updated stylesthat reflect contemporary style and fashion. Such models include thestreet shoe-looking Del Mar and the fashion-forward KoKo for women.
Representing a major step forward inthe category, the 2012 Callaway footwear line boasts unrivaledtechnology in golf footwear, such as a temperature regulating systemfrom Outlast, performance insoles fromOrthoLite, and the introduction of aproprietary spike design called Callaway PINS(Performance Insert System), developed by Softspikes,which improves comfort and traction on-course. The PINS alsodecreases spike pressure on the player’s foot during a full roundof golf. The Company’s extensive technology portfolio addressescomfort, traction and stability, and blends these performanceelements with distinct styling that is unique to Callaway.
“This is the mosttechnologically-advanced and high-performance line of footwear inCallaway’s history,” said John Melican, Senior Vice President,Global Soft Goods, Callaway Golf. “We remain dedicated to offeringthe ultimate in comfort and performance for golfers; and while otherbrands might branch into golf from the worlds of fashion orathletics, Callaway is a focused Brand that offers premium andauthentic golf products.”
Men’s 2012 Footwear ProductHighlights
The RAZR
As the Company’s most technologicallyadvanced shoe, the RAZR includes the Outlast temperature managementsystem, an Ortholite X40 molded insert, 11 Callaway PINS PerformanceSpikes and a waterproof, leather upper. For improved stability, theRAZR features a lightweight TPU Pro Tour Outsole. All thistechnology unites for unrivaled performance, stability, and comfortin a golf shoe. MSRP: $184.99
The Del Mar
Representinga first for Callaway, the Del Mar offers a casual, street shoe stylewhile delivering legitimate traction and stability on the golfcourse. The Del Mar features a soft, full-grain leather upper, anOrholite molded insert, and Callaway’s own Comfort Tech Gel Tongue.The Del Mar is also a fully-waterproof golf shoe. The Del Mar willbe available on December 1, 2011. MSRP: $129.99
The Xtreme
Also new for 2012, the Xtreme combineslightweight stability with a TPU outside and Callaway’s advancedcomfort technology, including the new PINS Performance Spikes. Othertechnical highlights include a waterproof, full grain leather upper,Callaway Comfort Gel Tongue and an Ortholite molded insert. MSRP: $124.99
Women’s 2012 Footwear ProductHighlights
The KoKo
Callaway has established a considerableniche in the women’s golf footwear space with its fashionablestyles. The KoKo in particular represents Callaway’s approach todelivering contemporary styling to this category. The Koko featuresa sleek, low profile silhouette with interchangeable color kiltiesfor color customization, while still delivering performance andcomfort with meaningful technology, including a full grain upper, anOrtholite insert, and 6 Callaway PINS Comfort Spikes. MSRP: $119.99
The Hyperbolic
Premium materials combined with optimumlightweight performance make the Hyperbolic Callaway’s mostfully-loaded shoe for women. Considerably upgraded for 2012, thepopular Hyperbolic shoe includes a stability traction loop on thesole, waterproof full-grain uppers, Callaway Comfort Gel TongueOutlast technology, an Ortholite X40 molded insert, and a TPUHyperlite outsole. MSRP: $159.99
The Solaire
For the female golfer seeking theultimate in versatility and comfort, the Solaire delivers performancein an ultra-lightweight, ventilated design. The all-mesh upper andall-rubber simulated spike outsole are complimented by an Ortholiteinsert for cool comfort and on-course performance. An EVA midsolerounds out this breathable and versatile shoe. MSRP: $69.99
The complete line of 2012 footwear fromCallaway Golf can be viewed by visiting the footwear pages of theCompany’s web site at http://www.callawaygolf.com/footwear.
NewFootwear Line Features Authentic Golf Performance Influenced byContemporary Style
Unboxing Video
Carlsbad, Calif., October 4, 2011 –Callaway Golf Company (NYSE: ELY) today announced the October 14,2011 retail availability of its 2012 line of golf footwear for menand women. Recognized worldwide for its performance-enhancing golfclubs, Callaway’s footwear products are developed with the samededication to meaningful technology and authentic performance. Through an extensive portfolio of proprietary and licensedtechnology, Callaway footwear also delivers best-in-class comfort fora full day on the course. The 2012 line introduces several newstyles, including the Company’s most advanced performance golf shoeto date, the RAZR. Combining the most advanced comfort and stabilitytechnologies Callaway has to offer with progressive styling thatappeals to discerning golfers, including the Tour Professionalsconsulted during its development, the RAZR has been meticulouslydesigned for ultimate performance on the golf course. Additionally,the 2012 line of footwear from Callaway will introduce updated stylesthat reflect contemporary style and fashion. Such models include thestreet shoe-looking Del Mar and the fashion-forward KoKo for women.
Representing a major step forward inthe category, the 2012 Callaway footwear line boasts unrivaledtechnology in golf footwear, such as a temperature regulating systemfrom Outlast, performance insoles fromOrthoLite, and the introduction of aproprietary spike design called Callaway PINS(Performance Insert System), developed by Softspikes,which improves comfort and traction on-course. The PINS alsodecreases spike pressure on the player’s foot during a full roundof golf. The Company’s extensive technology portfolio addressescomfort, traction and stability, and blends these performanceelements with distinct styling that is unique to Callaway.
“This is the mosttechnologically-advanced and high-performance line of footwear inCallaway’s history,” said John Melican, Senior Vice President,Global Soft Goods, Callaway Golf. “We remain dedicated to offeringthe ultimate in comfort and performance for golfers; and while otherbrands might branch into golf from the worlds of fashion orathletics, Callaway is a focused Brand that offers premium andauthentic golf products.”
Men’s 2012 Footwear ProductHighlights
The RAZR
As the Company’s most technologicallyadvanced shoe, the RAZR includes the Outlast temperature managementsystem, an Ortholite X40 molded insert, 11 Callaway PINS PerformanceSpikes and a waterproof, leather upper. For improved stability, theRAZR features a lightweight TPU Pro Tour Outsole. All thistechnology unites for unrivaled performance, stability, and comfortin a golf shoe. MSRP: $184.99
The Del Mar
Representinga first for Callaway, the Del Mar offers a casual, street shoe stylewhile delivering legitimate traction and stability on the golfcourse. The Del Mar features a soft, full-grain leather upper, anOrholite molded insert, and Callaway’s own Comfort Tech Gel Tongue.The Del Mar is also a fully-waterproof golf shoe. The Del Mar willbe available on December 1, 2011. MSRP: $129.99
The Xtreme
Also new for 2012, the Xtreme combineslightweight stability with a TPU outside and Callaway’s advancedcomfort technology, including the new PINS Performance Spikes. Othertechnical highlights include a waterproof, full grain leather upper,Callaway Comfort Gel Tongue and an Ortholite molded insert. MSRP: $124.99
Women’s 2012 Footwear ProductHighlights
The KoKo
Callaway has established a considerableniche in the women’s golf footwear space with its fashionablestyles. The KoKo in particular represents Callaway’s approach todelivering contemporary styling to this category. The Koko featuresa sleek, low profile silhouette with interchangeable color kiltiesfor color customization, while still delivering performance andcomfort with meaningful technology, including a full grain upper, anOrtholite insert, and 6 Callaway PINS Comfort Spikes. MSRP: $119.99
The Hyperbolic
Premium materials combined with optimumlightweight performance make the Hyperbolic Callaway’s mostfully-loaded shoe for women. Considerably upgraded for 2012, thepopular Hyperbolic shoe includes a stability traction loop on thesole, waterproof full-grain uppers, Callaway Comfort Gel TongueOutlast technology, an Ortholite X40 molded insert, and a TPUHyperlite outsole. MSRP: $159.99
The Solaire
For the female golfer seeking theultimate in versatility and comfort, the Solaire delivers performancein an ultra-lightweight, ventilated design. The all-mesh upper andall-rubber simulated spike outsole are complimented by an Ortholiteinsert for cool comfort and on-course performance. An EVA midsolerounds out this breathable and versatile shoe. MSRP: $69.99
The complete line of 2012 footwear fromCallaway Golf can be viewed by visiting the footwear pages of theCompany’s web site at http://www.callawaygolf.com/footwear.
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