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ODYSSEY DEBUTS NEW PROTYPE LINE OF PREMIUM MILLEDPUTTERS
Line Includes SixTour-Proven Models Made from 1025 Carbon Steel
CARLSBAD,Calif., February 14, 2012– Callaway Golf Company (NYSE: ELY) today announced the February 17retail availability of the new Odyssey® ProType™ Tour Series lineof milled, carbon steel putters. Born from unique head shapes craftedfor the best players in the world, the ProType line was developed byOdyssey’s ProWorks team after feedback from hundreds of Tourprofessionals. The result is a collection of models fromthe #1 Putter in Golf®that enhance both the feel and stroke, with a look that suits theeyes of even the most discerning golfers. Odyssey’sProType line also offers golfers a unique opportunity to personalizetheir putters by choosing from six different colors for their gripand putter head paint fill.
Odyssey’sProType putters will be available in six head shapes, each of whichhas delivered winning results on professional tours around the world.The putters are made from 1025 Carbon Steel, producing similarperformance characteristics to stainless steel, but with a softerfeel. The face of each putter features a deeper,sharper milling pattern to increase interaction between the face andthe ball for better feel, truer roll and more consistency.
“Whenwe set out to design the ProType putters, we decided on six shapesthat were tour-proven—meaning not only have Tour pros used them,but they’ve won with them,” said Austie Rollinson, Odyssey’sPrincipal Designer. “The second thing that influenced these designsis the feedback we got from tour players, which helped us makemodifications to existing products and arrive at these new offerings.Their feedback led us to fine-tune the sound, include a deep millpattern on the face, and design with thinner top lines and thickerfaces. The clean look and one-piece construction was also somethingthat players really liked and wanted to see in this type of product.”
Basedon insight gleaned through this collaboration with Tourprofessionals, the Odyssey ProType line features a high polish steelfinish and precise craftsmanship that creates an ideal balance topromote a smooth stroke. Tour-tuned weight ports in the sole optimizethe putterhead with the shaft length and optimizefeel, control andaccuracy.
Odyssey’s ProType line also offers consumers theopportunity to personalize their putters by choosing from sixdifferent paint fills in the putterhead and the same six coloroptions in the Lamkin[SUP]®[/SUP]3GEN[SUP]®[/SUP]Pistol Grip. Made in a thin, smaller pistol shape that appeals tobetter players, the grip is made of Lamkin’s proprietary 3GENmaterial, which is their softest synthetic rubber compound andreduces vibration without dulling the feel of the putt. This allowsgolfers to keep their forearms relaxed, apply very light grippressure and minimize hand tension for smooth, consistent strokes.
“We havebeen personalizing putters with our after market grips for a whilenow and the putter is such a personal piece of equipment for golfers,specifically tour players,” Rollinson said. “If there’s anyclub in the bag that has a personality it would be the putter; it’sthe life of the party. Go out on tour and you’ll see that no twoputters are exactly the same. So we wanted to be able to bring thatpersonalization to consumers, at least in the grip and paint fill.”
Odyssey is the#1 Putter across the world’s major professional tours in wins,usage and top-10 finishes. Theentire ProType line of Odyssey putters will arrive at retail onFebruary 17. The #2, #3, #6, #7, and #9 models will be available intwo weights—340 or 350 grams—for the new product introductionretail price of $269. The ProType 2-ball model will come in 350 or360 grams for $299. All six ProType putter models are available withthe customized grip and paint fill color options for an additional$30; they can be ordered through an authorized Odyssey retailer.
For moreinformation about the Odyssey ProType Tour Series of Putters, pleasevisit http://www.odysseygolf.com/.For more on Odyssey’s line-up of popular Belly and Long putters,please visit www.odysseygolf.com/bellyputters,and to see Odyssey’s complete product lineup, please click here:www.odysseygolf.com.
Line Includes SixTour-Proven Models Made from 1025 Carbon Steel
CARLSBAD,Calif., February 14, 2012– Callaway Golf Company (NYSE: ELY) today announced the February 17retail availability of the new Odyssey® ProType™ Tour Series lineof milled, carbon steel putters. Born from unique head shapes craftedfor the best players in the world, the ProType line was developed byOdyssey’s ProWorks team after feedback from hundreds of Tourprofessionals. The result is a collection of models fromthe #1 Putter in Golf®that enhance both the feel and stroke, with a look that suits theeyes of even the most discerning golfers. Odyssey’sProType line also offers golfers a unique opportunity to personalizetheir putters by choosing from six different colors for their gripand putter head paint fill.
Odyssey’sProType putters will be available in six head shapes, each of whichhas delivered winning results on professional tours around the world.The putters are made from 1025 Carbon Steel, producing similarperformance characteristics to stainless steel, but with a softerfeel. The face of each putter features a deeper,sharper milling pattern to increase interaction between the face andthe ball for better feel, truer roll and more consistency.
“Whenwe set out to design the ProType putters, we decided on six shapesthat were tour-proven—meaning not only have Tour pros used them,but they’ve won with them,” said Austie Rollinson, Odyssey’sPrincipal Designer. “The second thing that influenced these designsis the feedback we got from tour players, which helped us makemodifications to existing products and arrive at these new offerings.Their feedback led us to fine-tune the sound, include a deep millpattern on the face, and design with thinner top lines and thickerfaces. The clean look and one-piece construction was also somethingthat players really liked and wanted to see in this type of product.”
Basedon insight gleaned through this collaboration with Tourprofessionals, the Odyssey ProType line features a high polish steelfinish and precise craftsmanship that creates an ideal balance topromote a smooth stroke. Tour-tuned weight ports in the sole optimizethe putterhead with the shaft length and optimizefeel, control andaccuracy.
Odyssey’s ProType line also offers consumers theopportunity to personalize their putters by choosing from sixdifferent paint fills in the putterhead and the same six coloroptions in the Lamkin[SUP]®[/SUP]3GEN[SUP]®[/SUP]Pistol Grip. Made in a thin, smaller pistol shape that appeals tobetter players, the grip is made of Lamkin’s proprietary 3GENmaterial, which is their softest synthetic rubber compound andreduces vibration without dulling the feel of the putt. This allowsgolfers to keep their forearms relaxed, apply very light grippressure and minimize hand tension for smooth, consistent strokes.
“We havebeen personalizing putters with our after market grips for a whilenow and the putter is such a personal piece of equipment for golfers,specifically tour players,” Rollinson said. “If there’s anyclub in the bag that has a personality it would be the putter; it’sthe life of the party. Go out on tour and you’ll see that no twoputters are exactly the same. So we wanted to be able to bring thatpersonalization to consumers, at least in the grip and paint fill.”
Odyssey is the#1 Putter across the world’s major professional tours in wins,usage and top-10 finishes. Theentire ProType line of Odyssey putters will arrive at retail onFebruary 17. The #2, #3, #6, #7, and #9 models will be available intwo weights—340 or 350 grams—for the new product introductionretail price of $269. The ProType 2-ball model will come in 350 or360 grams for $299. All six ProType putter models are available withthe customized grip and paint fill color options for an additional$30; they can be ordered through an authorized Odyssey retailer.
For moreinformation about the Odyssey ProType Tour Series of Putters, pleasevisit http://www.odysseygolf.com/.For more on Odyssey’s line-up of popular Belly and Long putters,please visit www.odysseygolf.com/bellyputters,and to see Odyssey’s complete product lineup, please click here:www.odysseygolf.com.
